SAFE is wholesale distributor of health foods and related products. The company operates a direct marketing network throughout Australia and overseas.

The business was founded in 1992 by Les Dyne and his nutritionist wife, Patti. They recognised the need for affordable and high quality wholefood supplements and foods.

SAFE began with its flagship products Green Barley Plus and Citramin (colloidal minerals), and soon the list of well researched, healthy and environmentally friendly products grew.

Since then, SAFE has expanded and now offers a comprehensive range of products, including:

    * Green Foods

    * Natural Mineral & Vitamins

    * Herbal Formulations

    * Natural personal care products

    * Environmentally safe cleaning products

    * Organic Agricultural products

SAFE is based on the Gold Coast, Queensland, but the family of SAFE members extends throughout Australia, New Zealand and many other countries. The company is 100% Australian owned and uses Australian products wherever possible.

After 15 years of successful and organic growth, SAFE today has interests in many more entities operating in industries as diverse as therapeutic manufacturing, analytical services, agriculture and education.